Channels
The sales channel is the route the product takes to reach the customer, and includes internal departments and external contacts.
There are many factors that affect the efficiency of the chosen sales channel: changes within supplier or customer organisations, increasing logistics costs, as well as technical advances. Each sales channel has its advantages and disadvantages.
Choosing the right sales channel is critical to the success of the sales strategy, and in achieving targets. Consider how the current sales channels satisfy the customers’ needs, and whether the costs involved reflect the efficiency of the process, or are justified by the market coverage: Do your sales channels reach your potential customers everywhere?
Can you create new opportunities with additional sales channels?
Working with you, we build bespoke multi-channel systems tailored to the needs and preferences of your customers that consolidate the aims of the sales strategy and improve your sales performance.
- Our Services:
- Customer contact
- Customer needs/preferences
- Market coverage
- Area coverage
- Sales opportunities
- Multi-channel systems